Markage

Industry · B2B SaaS

SaaS growth measured in pipeline, not leads.

Topical authority SEO. AEO visibility across Perplexity and AI Overviews. Founder-led LinkedIn. ABM tied to the CRM. We build growth engines for SaaS the way good product teams build software.

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B2B SaaS — Markage

B2B SaaS

Pipeline-shaped growth for SaaS teams.

What breaks

The patterns we see across B2B SaaS.

  • 01

    Lead volume without pipeline

    MQLs look healthy, SALs look awful. Marketing and sales disagree about who broke the funnel.

  • 02

    SEO plateau

    Rankings stalled. Content team is shipping, but topical authority won't compound.

  • 03

    AI search anxiety

    Buyers now research on Perplexity and ChatGPT. Brand shows up zero times in both.

How we fix it

Plays we run for B2B SaaS.

  • Play 01

    Topical authority programs

    12–18 month topical maps with pillar + cluster + supporting pages. Every piece SME-reviewed, every piece linked into the cluster.

  • Play 02

    AEO visibility sprints

    Weekly tracking across ChatGPT, Perplexity, Gemini, AI Overviews for a defined ICP query set, with monthly citation share reporting.

  • Play 03

    Founder-led thought leadership

    LinkedIn and X strategy, editing and content production for founders and execs — because B2B SaaS buys people first.

  • Play 04

    ABM + HubSpot / Salesforce integration

    ABM list, sequences, landing pages and enrichment wired to your CRM with closed-loop reporting on deal-stage velocity.

Services we most commonly deploy for B2B SaaS.

Pick one or combine them into an embedded pod.

Rank on Google. Get cited by AI.

SEO · GEO · AEO

Technical SEO, content SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — win classical search and AI answer engines.

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AI woven into your product and website.

AI Integration

Next-gen websites with AI-powered personalisation, on-site assistants and generative content — built on Next.js, vector search and modern LLMs.

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Websites engineered to convert — and to rank.

Website Development

Premium Next.js, Webflow and headless builds engineered for Core Web Vitals, SEO and conversion — not just looks.

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Strategy, content and community — not just posting.

Social Media Marketing

End-to-end social media — strategy, content production, community management and paid social across Instagram, LinkedIn, YouTube, X and emerging platforms.

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AI workflows that replace ops, not people.

AI Automation

Custom AI agents and automations for marketing, sales, support and ops — built on OpenAI, Anthropic, n8n, Make and your internal tools.

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Related case studies

Work we've shipped in B2B SaaS.

All case studies

B2B SaaS · FAQs

Can't find what you're looking for? Email hello@markage.in and we'll reply within 24 hours.

Pipeline and SAL-to-SQO velocity first, then bookings, then MQL volume. If we're only reporting MQLs, we're not doing our job.

Other industries we serve

BFSI & FintechD2C & EcommerceReal Estate & ProptechHealthcare & WellnessLocal Businesses

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