Industry · BFSI & Fintech
Regulation-first creative, eligibility-first landing pages, and an attribution stack that tells sales who's actually going to qualify. Built for NBFCs, banks, insurers and fintech.
BFSI & Fintech
Growth engines for NBFCs, banks, insurers and fintech.
What breaks
01
High volume, low qualification
Campaigns hit CPL targets but sales teams complain about lead quality. Underwriting reject rates above 40%.
02
Attribution fog post-iOS
Tracking across GA4, CRM and LMS doesn't stitch — nobody can answer which channel drove disbursals.
03
Regulatory friction
Every creative iteration needs compliance review. Speed-to-market suffers, testing cadence dies.
How we fix it
Play 01
Eligibility-first landing pages
Pre-qualify income, city, employment before the form fires. Cuts reject rates and lifts SAL rate materially.
Play 02
Server-side CRM stitching
Server-side GTM + CRM + LMS events wired to a warehouse, so CPL, CPA and disbursal-qualified CPA live in one dashboard.
Play 03
Compliance-ready creative pipeline
A parallel creative track with pre-approved claim libraries, rate-range disclosures and legal sign-off at the brief stage — not the ship stage.
Play 04
Regional-language variants
Hindi, Marathi and Tamil creative + LP variants for Tier 2 and Tier 3 city funnels. Usually 20–40% lower CPL.
Pick one or combine them into an embedded pod.
Related case studies
B2B SaaS · Fintech
Ran a 9-month SEO + GEO program for a fintech SaaS. Grew non-brand organic traffic 212% and became the #1 cited source in Perplexity for 14 high-intent queries.
+212%
Non-brand traffic
9 months
184
Top-3 rankings
from 41
#1
Perplexity citations
on 14 queries
BFSI · NBFC
Rebuilt the digital lead engine for a large Indian NBFC — paid, SEO, conversational landing pages and CRM automation. Cut cost per qualified lead 41% across 14 loan products.
-41%
Cost per qualified lead
in 120 days
+68%
Lead quality (SAL rate)
vs baseline
+27%
Application completion
via CRO
Can't find what you're looking for? Email hello@markage.in and we'll reply within 24 hours.
We work alongside your compliance team — every claim, rate and disclosure is cleared before it runs. We maintain a parallel creative pipeline for regulated copy so approval cycles don't block testing cadence.
Other industries we serve
Let's talk
Tell us your starting point and what you want to compound. We'll reply within one business day.
