Paid media that behaves like an asset, not an expense.
We run paid campaigns as a portfolio — creative, audiences, bidding, landing pages and measurement engineered together. The result: predictable CAC, compounding ROAS, and campaigns your CFO actually likes reading about.
What you get when we run your paid media
Markage runs paid media the way a hedge fund runs a book: disciplined, measured, and relentlessly optimised. Every rupee is tracked from click to customer. Every creative ships with a hypothesis. Every campaign is paired with a landing page we built, not a generic homepage. We specialise in Meta Ads, Google Ads (Search, Performance Max, Demand Gen), YouTube, LinkedIn Ads, TikTok Ads, and programmatic where it makes sense. Our pods include a strategist, a media buyer, a creative producer and a data engineer — so we don't wait on third parties to ship. Clients typically see CAC drop 25–45% in the first 90 days, ROAS stabilise between 4× and 9× depending on vertical, and qualified pipeline triple within two quarters. And because everything is instrumented in GA4, server-side tracking, and a warehouse, you always know exactly which campaign drove which revenue — even in a post-iOS, post-cookie world.
What's included
Full-funnel strategy
TOFU awareness, MOFU consideration, BOFU conversion — each with its own creative, offer and measurement plan.
Creative production
Static, motion, UGC and performance creative produced in-house and iterated weekly based on ad-level data.
Landing page engineering
Every campaign ships with a dedicated, fast, A/B-testable landing page — not your generic homepage.
Server-side tracking
GA4, Meta CAPI, GTM server-side and warehouse-grade event pipelines so attribution survives iOS and cookie deprecation.
Incrementality testing
Geo holdouts, conversion lift studies and MMM where budgets justify it — so you know what's truly incremental.
Weekly reporting
Live dashboard plus a weekly Loom walkthrough of what moved, what didn't and what we're shipping next.
Our paid media operating system
01
Audit
We pull apart your ad accounts, attribution setup, creative library, funnel and landing pages. You get a loss leakage report.
02
Rebuild
New account structure, creative testing framework, landing pages and tracking. Usually live inside 2–3 weeks.
03
Scale
Systematic creative testing, budget reallocation and audience expansion. Weekly shipping cadence.
04
Compound
Incrementality tests, MMM, lifecycle integration and automation to protect efficiency as you scale.
Performance Marketing FAQs
Can't find what you're looking for? Email hello@markage.in and we'll reply within 24 hours.
We're most effective for brands spending ₹5L+/month. Below that, we usually recommend starting with a paid sprint or a different service.
Let's talk
Ready for paid media that compounds?
We'll audit your ad accounts and show you exactly where the leakage is — free, no pitch.
Performance Marketing
Paid media that pays back — predictably.