An app is a product, not a project.
Most agencies build an app, invoice, and disappear. An app that nobody maintains stops working within eighteen months, because Android and iOS both ship breaking changes twice a year. We build for the second year, not just the launch.
How we build apps
We start by asking whether you need one at all. If your customers buy from you twice a year, an app will be downloaded, opened once and deleted — and we will tell you that before you spend anything. When an app genuinely earns its place, we build it cross-platform in Flutter or React Native: one codebase shipping to Google Play and the App Store, roughly 30 to 40 percent cheaper than writing it twice, and far cheaper on every change afterwards. Native Kotlin or Swift is reserved for the cases that actually need it — heavy device integration, sustained high-performance graphics, or platform-first features. Every build includes the parts that quotes usually omit: an API layer designed for the app rather than retrofitted from a website, authentication and role handling, an admin panel your team can operate, crash reporting and analytics wired before launch, and a documented release process so shipping an update is routine rather than an event. You get the repository, the store credentials and the documentation at handover. Always.
What's included
Product definition
User journeys, the one core workflow that must be excellent, and a scope cut that gets you to market instead of to a wishlist.
Cross-platform build
Flutter or React Native, TypeScript or Dart, one codebase to both stores. Native modules only where the platform genuinely requires them.
Backend and API
Purpose-built API, authentication, roles and permissions, push notifications, and an admin panel your team actually operates.
Offline and sync
Local-first data with conflict handling, for field teams and anywhere connectivity is unreliable.
Analytics and crash reporting
Event taxonomy defined before launch, not bolted on after. Firebase or Mixpanel, plus Sentry for crashes.
Store submission and release process
Play Store and App Store listings, review handling, and a CI pipeline so updates ship without drama.
How an app engagement runs
01
Fit check
Two sessions to establish whether an app is warranted. If a progressive web app or mobile portal serves you better, we say so and quote that instead.
02
Definition
User journeys, screen inventory, data model, integration list and a scope cut to an MVP that can actually ship.
03
Build
Two-week sprints with a working build in your hands from sprint one. Design, engineering and QA run together rather than in sequence.
04
Launch
Store submission, review handling, staged rollout, and monitoring for the first two weeks post-launch.
05
Maintain
OS updates, dependency patches, store policy changes and iteration on real usage data. Budget 15 to 20 percent of build cost annually.
App Development FAQs
Can't find what you're looking for? Email hello@markage.in and we'll reply within 24 hours.
A genuine cross-platform MVP with authentication, a backend and one core workflow runs ₹3 lakh to ₹8 lakh. Mid-complexity apps with payments, real-time features and an admin panel run ₹8 lakh to ₹20 lakh. Marketplace, logistics and fintech-grade builds start around ₹20 lakh. Anyone quoting under ₹1 lakh is selling a template wrapper around a web page.
Let's talk
Not sure an app is the right build?
Tell us what your customers do and how often they come back. We'll tell you honestly whether to build an app, a web app, or neither — and what it should cost. Free, no obligation.
App Development
Android and iOS from one codebase.