Playbooks from the Markage team.
No fluff, no listicles. Just detailed breakdowns of what's working for us and our clients right now — in paid, SEO, GEO, AI and web.
Content marketing for B2B SaaS: how to build topical authority in 2026
Content marketing for B2B SaaS: how to build topical authority in 2026
Topical authority is the only SEO moat that survives Google updates, AI Overviews and Perplexity. Here's how to build it without drowning in content for content's sake.
Local SEO for Indian businesses: GBP, voice search and AEO
Local SEO for Indian businesses: GBP, voice search and AEO
Local SEO in India is its own discipline. How to win Google Business Profile, handle multilingual voice search, and prepare for AEO — from an agency that ships this every month.
Next.js for SEO: building websites Google and Perplexity both love
Next.js for SEO: building websites Google and Perplexity both love
App Router, SSR, streaming and image optimisation make Next.js the most SEO-friendly React framework. Here's how we architect Next.js sites for classical search and AI engines alike.
12 AI automation workflows that pay back inside 30 days
12 AI automation workflows that pay back inside 30 days
Not every AI project earns its keep. These 12 workflows consistently do — across marketing, sales, support and ops. With unit economics.
Meta Ads vs Google Ads for Indian D2C: which wins — and when
Meta Ads vs Google Ads for Indian D2C: which wins — and when
A data-led comparison of Meta Ads and Google Ads for Indian D2C brands. When to lead with Meta, when Google wins, and how to sequence them for compounding ROAS.
AEO: the Answer Engine Optimisation playbook for 2026
AEO: the Answer Engine Optimisation playbook for 2026
AEO is the discipline of making your brand the answer Google AI Overviews, ChatGPT, Perplexity and Gemini give when buyers ask questions. Here's the practical, testable framework.
Looking for the best digital marketing agency in Nagpur? Here's how to actually pick one.
Looking for the best digital marketing agency in Nagpur? Here's how to actually pick one.
Most 'best digital marketing agency in Nagpur' lists are paid directories. Here's an honest buyer's guide: what to ask, what to look for, and the red flags that should stop a conversation immediately.
The AI-native website playbook: five features worth the spend
The AI-native website playbook: five features worth the spend
Not every AI website feature earns its keep. Here are the five we deploy most often — and the unit economics that justify them.
The performance creative framework we use to 2× ROAS
The performance creative framework we use to 2× ROAS
Most brands treat ad creative as an art problem. Treat it as an engineering problem and ROAS compounds. Here's the exact framework we use at Markage.
What is GEO? Generative Engine Optimisation, explained for marketers
What is GEO? Generative Engine Optimisation, explained for marketers
SEO isn't dead — but it's no longer the whole game. Here's what Generative Engine Optimisation (GEO) is, why it matters, and how to start ranking inside ChatGPT, Perplexity and Google AI Overviews.