Markage

Industry · D2C & Ecommerce

D2C growth, engineered as a system.

Creative at cadence. Paid that compounds. A site that converts the traffic. Lifecycle that earns the second order. We run D2C like a portfolio — not a campaign.

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D2C & Ecommerce — Markage

D2C & Ecommerce

ROAS that compounds — across Meta, Google and Shopify.

What breaks

The patterns we see across D2C & Ecommerce.

  • 01

    Creative fatigue

    Winning ads work for two weeks, then CAC balloons. The creative team can't keep up with the platform's hunger.

  • 02

    CAC / LTV tension

    CAC climbs quarter-on-quarter. Repeat rate plateaus. Margin compression meets margin compression.

  • 03

    Shopify theme ceilings

    A stock theme that can't A/B test, personalises nothing, and scores 55 on mobile PSI.

How we fix it

Plays we run for D2C & Ecommerce.

  • Play 01

    Creative engine at weekly cadence

    Dedicated UGC, motion and static pipeline — 30–80 new variants per month across the portfolio.

  • Play 02

    Portfolio bidding with MER targets

    Move from platform ROAS to blended MER. Bidding, budget and creative all re-planned weekly against the real number.

  • Play 03

    Headless or optimised Shopify

    Next.js on Hydrogen or a heavily-optimised Shopify 2.0 theme with A/B testing, personalisation and real Core Web Vitals.

  • Play 04

    Lifecycle that actually works

    Klaviyo + WhatsApp flows tied to behavior, not just time. Post-purchase, replenishment and winback carry 30–50% of monthly revenue.

Services we most commonly deploy for D2C & Ecommerce.

Pick one or combine them into an embedded pod.

Paid media that pays back — predictably.

Performance Marketing

Full-funnel paid media across Meta, Google, YouTube, LinkedIn and TikTok — engineered for compounding ROAS, not vanity impressions.

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Strategy, content and community — not just posting.

Social Media Marketing

End-to-end social media — strategy, content production, community management and paid social across Instagram, LinkedIn, YouTube, X and emerging platforms.

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Websites engineered to convert — and to rank.

Website Development

Premium Next.js, Webflow and headless builds engineered for Core Web Vitals, SEO and conversion — not just looks.

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AI workflows that replace ops, not people.

AI Automation

Custom AI agents and automations for marketing, sales, support and ops — built on OpenAI, Anthropic, n8n, Make and your internal tools.

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Rank on Google. Get cited by AI.

SEO · GEO · AEO

Technical SEO, content SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — win classical search and AI answer engines.

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Related case studies

Work we've shipped in D2C & Ecommerce.

All case studies

D2C & Ecommerce · FAQs

Can't find what you're looking for? Email hello@markage.in and we'll reply within 24 hours.

Platform ROAS 3–4× is baseline; blended MER 5–7× is the real target at ₹1–5Cr monthly revenue. Above that, MER typically settles 4.5–6× once paid compounds.

Other industries we serve

BFSI & FintechB2B SaaSReal Estate & ProptechHealthcare & WellnessLocal Businesses

Let's talk

Ready to move D2C & Ecommerce numbers?

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