Aarogya Co.
From ₹42L/month to ₹1.7Cr/month in two quarters.
A founder-led wellness brand stuck at a ROAS ceiling. We rebuilt creative, landing pages and lifecycle flows — and the numbers followed.
The challenge
Aarogya had strong product-market fit but a broken acquisition engine. CAC was climbing quarter over quarter, creative was stale, landing pages were slow and identical across campaigns, and lifecycle marketing was essentially off. They'd tried two agencies and an in-house hire; none had fixed the fundamentals.
What we shipped
In the first 60 days we replaced the creative engine with weekly UGC and motion production, rebuilt the Meta and Google account structures, shipped three dedicated Next.js landing pages A/B tested against the old Shopify pages, and stood up Klaviyo flows for abandoned cart, post-purchase and winback. We moved tracking server-side and wired GA4 to a warehouse so the founder saw LTV by channel weekly. By day 90 we'd rebuilt the creative cadence around a performance thesis — problem-aware hooks beat product-aware hooks 3:1 for this audience — and expanded onto YouTube Shorts and Meta Reels. By month six, ROAS had tripled, CAC was down 58%, and the brand was reinvesting the margin into R&D for a second product line.
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CAC started dropping in week 4. ROAS crossed 5× by week 8. The 8.2× figure is the month-6 average.
8.2×
ROAS
+320%
₹184
CAC
-58%
4.1×
Revenue
in 6 months